Advisory & speaking

A conversation worth having.

Exploring a challenge in brand growth, customer experience, AI, or marketing transformation? Let’s start with a conversation.

Ways to work together

Four ways to start.

Every engagement begins with a short conversation about the challenge, so the format fits the problem.

A focused answer to one big question.

Best for: Leadership teams facing a defined decision: a technology investment, an AI operating model, or a growth program that has stalled.
Format: Two to four weeks, working closely with your team.
You leave with: A clear point of view and a prioritized roadmap, with the first 90 days mapped out.

A senior sounding board through a transformation.

Best for: CMOs and CEOs leading change who want an experienced outside perspective as decisions come up.
Format: Ongoing, with regular working sessions, typically over three to six months or longer.
You leave with: Better-informed decisions on priorities, partner and agency models, measurement, and how your teams are organized.

Fast experiments that find growth.

Best for: Teams that need results quickly: winning new customers, lifting conversion, or getting more from a site or funnel you already have.
Format: A dedicated growth team running rapid test-and-learn cycles, with results measured in the first 90 days.
You leave with: Wins measured for their real, incremental impact, and a repeatable way of testing your team can keep running.

Perspectives for teams and events exploring what’s next.

Best for: Conferences, leadership offsites, and internal events.
Format: A keynote, fireside conversation, or panel, shaped around your audience.
You leave with: Ideas drawn from my writing and research, and practical questions your audience can act on.

Topics

Grounded in my writing and research, and shaped to each conversation.

01
AI and the evolving agency
How experienced judgment, multidisciplinary talent, and AI can work as one team — and what that means for how marketing organizations and their partners are structured.
Related: The Grey Beard, The Ninja, and The Robot Walk Into a Client Meeting
02
Smarter technology investment
Evaluating marketing technology through the business problem and the outcome, with attention to utilization, integration, and ownership.
Related: Love the Problem, Not the Platform: How to Make Smarter Tech Investments
03
Emotion and customer experience
Treating customer sentiment and emotional moments as signals that connect experience design to loyalty and performance.
Related: Why Emotion is the Most Important Customer Experience Metric
04
Marketing transformation
Connecting business, marketing, technology, experiences, and commerce — and turning strategy into end-to-end performance.
Related: From strategy to action: operationalising end-to-end performance
05
Data, privacy, and trust
Balancing personalization with consumer boundaries, and building the transparency that makes people willing to share.
Related: The Data Privacy Paradox

Get in touch

The best way to reach me is a message on LinkedIn.

A helpful first message includes: